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Who does this[06]

Who you'd actually be working with

Brian De Groodt, founder of Launch Control

Brian De Groodt

Launch Control

Brian De Groodt runs Launch Control and Kindling. Twenty-five years in enterprise software GTM at SAP, Medallia, ADP, Cornerstone, and CEB/Gartner. More than $250 million in closed enterprise SaaS revenue. He built the platform this engagement runs on.

Built on a live platform

Every engagement runs on Kindling: recruitment, verification, briefing, payouts, and tracking. It's a real product with published pricing, not an internal spreadsheet.

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The method is the evidence

Advocacy-Led Growth is a defined practice with public documentation, a compounding-curve model, and a cost calculator.

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Where we are today

We're early. A small number of launches a quarter, by design. If you want to talk to someone who has run this, we'll put you on with them, or tell you straight that you'd be the first.

Read the argument →

Kindling is the platform. Launch Control is the six-month, done-for-you engagement that uses it to get a specific set of people ready for a specific day.

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