Attention is the hardest problem in B2B. GTM is the scariest part of the job. The launch is everything you have. We bring the thrust. You gain real altitude before anyone clocks the takeoff.
Product Hunt post peaks at 47 upvotes and dies by lunch.
Founder posts on LinkedIn. Twelve people from the cap table like it.
Press release goes nowhere. Waitlist closes at sixty names.
Advocates, communities, creators, press. Real people posting in the same window. Zero paid media. The wave looks inevitable because it was built to be.
Your buyers already gather somewhere. We find those rooms, seed them weeks out, and make sure the launch lands where the conversation already lives.
Impressions, advocates, placements. Numbers on a board, tied to milestones. Miss the standards and the final milestone doesn't get paid.
Up to 75 real users recruited, activated, and sequenced before T-0. They post because they used the product, not because they were paid. Kindling runs the machinery.
Your voice, built into a daily presence in the sixty days before ignition. By launch day, the audience already knows who's talking.
Embargoed briefings and placed stories, engineered to land inside the launch window. Eight-plus placements is the standard, not the hope.
The rooms where your buyers already live, seeded weeks out. When you launch, the conversation is already warm.
Niche B2B creators with real reach, coordinated to drop in the same window. Not sponsorships. Drops.
Sixteen hours live on launch day. Every channel monitored, every signal answered, every fire caught before it spreads.
The thirty days after ignition, run as a program. Launch attention gets converted into pipeline instead of evaporating.
Your launch has a weird edge? Good. We build the module.
Mission scoped. Standards locked. Countdown starts.
Advocate army assembled. Communities mapped.
Founder voice live. Product in advocates' hands.
Full sequence dry run. Press embargoes set.
Everything fires in one window. War room live for 16 hours.
Attention converted to pipeline. Mission debrief.
One product. One ignition. The full stack fired once, standards attached.
A launch plus the machinery kept warm. Voice, advocates, and community running between missions.
Multiple launches on one countdown clock. For teams shipping big more than once a year.
PR firms sell coverage. Coverage is one engine of seven. A launch needs organic mass moving at the same hour: advocates posting, founders visible, communities seeded, creators dropping, press landing, a war room answering everything live. Nobody coordinates that for you. That's the gap we exist in.
Briefs are open. Send the shape of your launch. We respond within 24 hours with a straight answer on fit.
Request Launch Brief